Our goal for Detroit Is The New Black was to refresh the high-fashion brand's digital and print content in a way that was to par with their notoriously striking and powerful in-store experience. Zazu's touch on the brand emanated from social media outward, through styled studio shoots, store documentation, curation and design. The content was then purposed for print flyers, mailers, web & e-commerce, and in-store banners such as that created for The Market at Macy's.