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One of the world's most effective regional tourism campaigns, "Pure Michigan" relies on the best photographers in the state to capture the breathtaking beauty of Michigan's natural scenery. and share it with the nation. ZAZU together with a team of producers from The Eightfold Collective, and MRM McCann, was brought on to capture the entire collection of their Fall 2020 campaign imagery. 

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Scope

Client

New Standard Cannabis

Photography

Video production

breathtaking is just a drive away