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New Standard was unveiling a higher standard for cannabis products and in-store recreational cannabis experiences, and needed an asset library to accompany this elevated brand. Our goal was to shoot content that was premium and stylized, high key and realistic. The end product was a colorful & stunning library of anywhere-goes imagery. Our team also partnered with director Nico Poalillo's team to Art Direct & Prop Style a manifesto brand video.

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New Standard Cannabis


Art Direction

a higher standard

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